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Illusion of choice: How P&G invented brand management #marketing #business #strategy
Learn how Procter and Gamble and the 1931 McElroy memo created modern brand management and the illusion of choice in supermarkets. The strategy of internal competition changed retail theater forever. Subscribe for more business history and marketing strategy breakdowns! 00:00 — Supermarket illusion 00:06 — The 1931 trap 00:13 — Procter ...
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