A new change is rolling out for Microsoft as it was revealed that the company will be dropping the Microsoft Gaming name from their gaming division. The studio will now rebrand back to Xbox. Xbox CEO Asha Sharma said ‘Xbox needs to be our identity’, reportedly noting that Microsoft Gaming was moving away from that. Xbox switched to the Microsoft Gaming brand in 2022, following the announcement that Microsoft planned to acquire Activision Blizzard. This change comes alongside news that Microsoft
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A new change is rolling out for Microsoft as it was revealed that the company will be dropping the Microsoft Gaming name from their gaming division. The studio will now rebrand back to Xbox. Xbox CEO Asha Sharma said ‘Xbox needs to be our identity’, reportedly noting that Microsoft Gaming was moving away from that. Xbox switched to the Microsoft Gaming brand in 2022, following the announcement that Microsoft planned to acquire Activision Blizzard. This change comes alongside news that Microsoft
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