Traditional media is experiencing what often feels like a slow-motion nervous breakdown, which would hardly come as news to anyone operating in the thick of that. Yet occasionally a week comes along ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

AI isn't just changing entertainment - it's redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers ...

Now more than ever, listeners are streaming audio — most likely from their smartphones. An estimated 210 million Americans stream audio online each week and 79% percent of the U.S. population listened ...

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...

The U.S. Federal Trade Commission has determined that a number of major social media and streaming companies engaged in “vast surveillance” of their users. The FTC detailed its findings in a report ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

Country music's popularity has surged due to social media and streaming platforms, particularly during the COVID-19 pandemic. This surge has led to increased attendance at events like CMA Fest, with ...

The social media trends shaping 2025 are like something we’ve never seen before—the landscape is undergoing a massive transformation. There is a seismic shift where social media networks are moving ...