This week, thousands of people will flock to Austin, Texas, for The Running Event—a trade show centered around the running industry. Many of the major players in the sport will be there, from shoe ...

For years, mass participation running sat on the fringes of serious sponsorship strategy. Valuable, yes, but often viewed through a purely transactional lens with logos on bibs, sampling at the finish ...

What started as National Running Day in 2009, born from a collaboration among major U.S. running organizations, has since evolved into Global Running Day, an annual celebration of movement observed on ...

The Running Event (TRE) didn’t plan to move from its longtime home in Austin, Texas. But with years of renovations scheduled for the Austin Convention Center, the trade show and conference needed a ...