For Mastercard, sports sponsorship is not simply about brand visibility; it’s about connection. According to Anne Valentzas, the senior vice president of consumer marketing and sponsorships at ...
Only Slate Plus members can gift Slate stories. Become a member to share 10 free articles a month. The Spot: We see a man in an open green field, sitting at a desk with an old-fashioned typewriter.
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With the launch of this initiative, Mastercard is the first international payment network on the Chinese mainland to complete ...
Having spent the past 17 years celebrating the better things in life that can’t be bought (but can be had by buying things), MasterCard is evolving its brand platform to promote not just enabling ...
MasterCard surprised more than 100 American Airlines passengers with a sneak preview on-board screening of “Annie” and a meet-and-greet with its star and director. The Dec. 2 event took place during a ...
Mastercard's "Priceless" album demonstrates how a brand can use its sonic identity to integrate with culture, an imperative for marketers looking to engage with younger consumers. The payments company ...
Mastercard has expanded its global lifestyle platform, Priceless.com, to Africa, unlocking a new way for Mastercard cardholders around the world to explore the continent’s most iconic destinations.
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