The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Over the years, the sales ...

Sales-marketing alignment has come a long way in recent years, but areas of needed improvement remain. One such area is intent data. Sales-marketing alignment has come a long way. The B2B industry’s ...

Discover the secrets of purchasing intent to boost your sales. Dive into strategies that drive engagement and increase your ...

It offers valuable insights into lead behavior, allowing marketers to form a better understanding of customer intent and engagement. But (and there’s always a but) common misconceptions about intent ...

Whereas digital marketing feels different to us, the biggest change our prospects are experiencing is a massive increase in the number of ads they're exposed to every single day. Your prospects are ...

Within the world of B2B sales, data and insights are huge tactical advantages. For most B2B companies, be they services, software, hardware or manufacturing, the market is typically small, at least ...

Intent data is critical for B2B company success, with more than 85 percent of all companies using intent data reporting significant benefits, according to data from Forrester Research. Among the ...

Most data engineering teams still work in a translation loop. A business team asks for a churn model, a risk view or a customer dashboard. The data team turns that request into tickets, pipelines, ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

One of the critical things to understand when you are building an account-based marketing strategy is intent. Who are the prospects in your ICP (Ideal Customer Profile) who show signs of intent - some ...