Working with director Dougal Wilson and MPC, for this series of idents 4Creative created a giant out of the blocks of its logo. The logo giant is used to personify the Channel 4 brand: in Wheelchair ...

Channel 4 has commissioned award-winning production company Lupus Films (The Tiger Who Came to Tea, We’re Going on a Bear Hunt) to produce a snowy seasonal ident featuring the beloved characters from ...

Channel 4 has this evening launched a new set of promotional idents, the first since 4’s major rebrand two years ago. The films adopt a new tone, though continue to make use of the ‘broken up’ Channel ...

The TV station ident - the short, jolly piece of graphics between the programmes that reminds you which channel you're on - ought to be fairly easy to get right. But it has developed into a whole new ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Britain’s Channel 4—best known in the US as the original home of cult items like The IT Crowd, Spaced, and Garth Marenghi’s Darkplace, and at home as a tide pool of reality shows and imported American ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

British Gas and eco-tech brand Hive have launched 24 idents on Channel 4. Developed by creative agency T&Pm, these idents mark a new collaboration between the brands and Channel 4, announced last ...

Following the BBC's lead, Channel 4 has now unveiled its Christmas ident for 2022 - and it features a beloved festive icon. For this year's ident, Channel 4 has commissioned Lupus Films to produce a ...

The four 20-second animated ads are directed by Michael Marczewski, with sound design by Andy Theakstone of multi-award-winning studio Polyphonia, and feature basic everyday routines that end ...

Fosters has unveiled some of the new idents created by Adam & Eve for the brand’s sponsorship of original Comedy on Channel 4. Set to go live on Thursday 22 March, the idents feature agony uncles Brad ...