Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels. Publishers impacted by recent Google algorithm updates might never ...

Like an ant scrambling to rebuild its home after being stepped on, a small website trying to grab Google’s attention after falling off the company’s search algorithm can feel helpless. That’s how ...

Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not ...

Missouri Attorney General Andrew Bailey said he is investigating Google, claiming that the tech giant censors conservative speech and manipulated search results about Donald Trump. “BREAKING: I am ...

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like ...

The SEO industry is undergoing a profound transformation in 2025. As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm ...