Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

While the push toward modern, highly scalable, fast, and agile data platforms is regarded as vital for enterprise success, change management remains a key challenge. Between overcoming data silos to ...

Bikky, the customer data platform built exclusively for multi-unit restaurants, announced its partnership with Freddy’s Frozen Custard & Steakburgers. Known for its fresh, made-to-order food, freshly ...