The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

The rise of the AI UGC ad video generator ecosystem reflects a shift in digital marketing toward scalable, human-like content ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new one and consumers are bombarded with everything-everywhere-all-at-once ...

Investment platform Cherub's hiring of its first chief creator officer, Naturium's campaign with beauty influencer Bretman Rock and Panera Bread's value menu push fronted by Jake Shane are some of ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

An ad campaign for a wearable A.I. companion has blanketed New York City, starting conversations and inspiring vandalism. An ad campaign for a wearable A.I. companion has blanketed New York City, ...

An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers ...

Searching for the right Google Ads agency? Discover essential tips on what to look for in a professional agency to boost your ...